This article is important.
It explains in very simple terms how seeding PR, paparazzi and media in general works. It is a MUST READ.
I will no doubt update on this and compare the article to Harrys' and Louis' (and 1D's) situation when i have the time.
Here's some of the things the article says about seeding (*COUGHCOUGH*Kristen Stewart*COUGHCOUGH*):
This article is GREAT.
Just.... the similarities between everything described in this article and everything 1Ds (and in particular Louis' and Harry's) fandom has been theorizing/ proving to be applicable to them is astonishing. Read it.